LF-Z AR

Introducing the LF-Z Electrified Concept. This is how the future feels and the feeling is electric.

Explore a virtual model of the first Lexus built on an all-new EV platform from the exterior, interior, concept diagram, and even a view from the driver’s seat.

Learn about new technologies and design innovations such as Direct4 technology, Steer-By-Wire, Tazuna Cockpit, Black Butterfly Multimedia Screens, and E-Latch by tapping on hotspots on the VR model.

Change the mood of the interior cabin by adjusting the ambient lighting.

Use your camera to snap pictures and share with friends.

Discover even more about the LF-Z Electrified by watching the film and viewing the gallery.


Children should always ask an adult before downloading and using the LF-Z AR app, and should only do so with parental supervision.

Parents and Guardians: Please note, LF-Z AR utilizes Augmented Reality technology. While using AR technology, there is a tendency for users to focus on the screen instead of the real world. Always be aware of your surroundings and watch out for other people and any other physical hazards while using LF-Z AR.