Reboo: alcohol moderation pet

Meet Reboo, a friendly axolotl who helps you drink less, one week at a time.

Reboo turns cutting back into something you look forward to. Set a goal, log your drinks in seconds, and watch your little friend and their pond grow as you build better habits.

A PLAN THAT FITS YOU
• Answer a few quick questions about how you drink today
• Pick your goal and your pace: steady, steeper or fastest
• Get a gentle 6-week plan that steps your weekly drinks down
• Prefer a break or an alcohol-free stretch? Reboo supports that too

LOGGING IN SECONDS
• Tap to add beer, wine, spirits or cocktails
• See your goal, what you've enjoyed and what's left this week
• Mark dry days and catch up on days you missed
• Set a limit for tomorrow when you have plans

SEE YOUR PROGRESS
• Weekly charts show how far you've come
• Track the money you've saved by drinking less
• A weekly recap celebrates your wins and helps you plan the next week

A PET THAT GROWS WITH YOU
• Hatch Reboo from an egg and give them a name
• Earn coins every time you check in
• Build and upgrade Reboo's pond: a cosy house, a willow tree, a lily-pad float and more
• Unlock outfits and accessories along your reward track, plus seasonal treats
• Reboo's home changes from day to dusk to night with your clock
• Your app icon evolves as you progress

TALK IT THROUGH
• Chat with Reboo when a night out is coming up or a craving hits
• Get practical ideas for sticking to your limit
• AI chat is optional and only turns on with your permission

LITTLE NUDGES
• A home screen widget for quick check-ins
• Friendly reminders you can switch off any time
• Calm motion mode for a quieter experience

Reboo is made by Reframe, the team behind the science-based Reframe program for drinking less.

Important: Reboo is a wellness and habit tool, not medical advice or treatment. If you drink heavily every day, stopping suddenly can be dangerous, so please talk to a doctor before you cut back. If you're in crisis, contact your local emergency number.