H&M

1.04M reviews
Content rating
Everyone
100M+
Downloads
Content rating
Everyone
Learn more
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About this app

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
H&M app - shopping made easier! Browse,shop and keep an eye on the latest trends
Updated on
15 Oct 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Location, Personal info and 3 others
  • This app may collect these data types
    Location, Personal info and 6 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

1.02M reviews
Justyn Tru
15 June 2026
I prefer using an app for online shopping. And H&M's interface is easy to use. That said, it is not reliable. sometimes tou remove things from your cart and they reappear. or you try and add an item to your cart or wishlist, and it refuses to. closing the app will fix this sometimes buy not always. And then you have to look for the item again. been this ways since I got the app months ago, too.
170 people found this review helpful
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A Google user
23 June 2019
Easy to use. Very helpful when the size isn't in store, you can always order it online. The new rewards perk that they added is highly recommended, every dollar you spend equals a point. They also offer discounts to other stores. Going to be honest here, the only downside to the rewards program is you have a to wait 30 days in order to get the $5 dollars off. It's annoying, if you are like me, I shop here on a normal basis, so waiting a full month is a hassle. Other than that, it is great.
821 people found this review helpful
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A Google user
31 January 2020
I want to love the app since it is user friendly most of the time but recently its been impossible to place an order, that is before and after recent update.Window where you're supposed to enter payment info (cc or else) doesn't open, does "scroll thru", unable to add cc info to account in settings ("u may save your cc info after you enter it to complete order") which is very frustrating when you cant do it either way. Adding discount codes - half the time it doesnt work. I got more!
173 people found this review helpful
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What's new

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!