Then an ordinary coupon arrives with an impossible message: a discount for medication its recipient never bought, paired with a warning about staying in her home.
As more customers receive tailored ads after visits to a housing clinic, Damaris follows a trail through loyalty codes, midnight data exports, and polished nonprofit promises. The evidence points to a corporate scheme that turns private health patterns into housing and insurance pressure. Exposing it could cost Damaris the pharmacy. Staying quiet could cost her neighbors far more.
With her skeptical goddaughter, a sharp-eyed customer, and a growing file of paper evidence, Damaris takes the fight to a state privacy hearing. But saving the store will require more than stopping a data pipeline. It will require changing who the store belongs to.